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  1. Forget Big Content – Small Content Is Critical to Search Success

    This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in. The former "feed" off Google's suggest feature, which is, in turn, based on what people search for, while Quora and Yahoo's platforms are...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that...

  3. Future of Search & Content Marketing: Expand Your Mindset

    Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. If equipment like Google Glass catches on as forecasts say it will, this could be the next “hot” device to optimize for.

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Here are five trends in social media advertising to watch out for next year. That's not to say that SEM has stagnated and development has...