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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  2. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged. In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to...

  4. Forget Big Content – Small Content Is Critical to Search Success

    This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in. The former "feed" off Google's suggest feature, which is, in turn, based on what people search for, while Quora and Yahoo's platforms are...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that...

  6. Future of Search & Content Marketing: Expand Your Mindset

    Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. If equipment like Google Glass catches on as forecasts say it will, this could be the next “hot” device to optimize for.