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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  3. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Yahoo also displays #hashtag results as demonstrated in autocomplete: Just as searches are conducted on platforms other...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Now that we know voice searchers behave differently, how does that affect local optimization? Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. The Google+ Local App sources results from Google+ Local on the web so optimization...

  6. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  7. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    Can your feed partner effectively manage biddable media better than your optimization system or partner can manage feeds? That’s obviously good news for Google (and for Yahoo! The good news for most PLA marketers is Q1 isn’t exactly the busy season...

  8. Optimizing News for Searchers, Search Engines & News Publishers

    News Search OptimizationSearch Engines vs. Keeping up on news search optimization is a daunting task for any news publisher or marketer. For the purposes of this research, search engines are defined as the big 5 web searches – Google web search...