Here's a quick recap of search and social marketing news and tips from the past week. Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in...
Brands are also pursuing social because search engines are paying attention to social signals. The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and...
Google and other major search engines are getting better at recognizing synonyms as well, meaning you can mix things up and no longer have to juggle content to make it appealing to both web crawlers and the human eye.
Yahoo News). Indirectly, PR helps SEO generate inbound links from quality sources that not only gets first-touch exposure to new audiences, but credibility in the eyes of search engines. And this is where real public relations – as opposed to...
Write for the journalist, the search engines, the customer, the prospect and the social media news networks. It was a hardcore relationship that was sometimes viewed as abusive by the search engines. You want the most influential media to cover...
You need to do technical SEO, to make sure that your content is registered with Google Webmaster Tools, and fully crawlable by the search engines. Even brand new websites will bring in long tail search traffic from the search engines if they solve...
Lastly, there are news results and related search suggestions. This search brings up results for the latest game score in National Hockey first and then lists the latest news headlines. There is a button to search more news, if that's what you're...
Well, Nextag doesn’t appear for this search on Google or Google-powered organic results (AOL/Ask), but it does on Bing/Yahoo – though it’s hardly prominent on any of these search engines, being pushed down by ads and links to shopping options.
The anchor text of an inbound link supposedly tells the search engines what your page is about, thus helping you rank for that term. Words or phrases for which you want to rank in the search engines. Search engine bots, but robots can be slang for...
The destination also includes news and advice from the recently launched Yahoo Small Business Advisor content site and 24/7 free customer support. Customers can upgrade to Local Visibility Pro for automatic submission to search engines and...
For the purposes of this research, search engines are defined as the big 5 web searches – Google web search, Yahoo web search, Bing web search, AOL web search, and Ask web search – while news site search includes the six largest news sites based...
Interestingly, neither Spreading Santorum nor the Urban Dictionary’s particularly cringe-worthy listings are anywhere to be found on the front pages of other search engines, namely DuckDuckGo, Ask.com, AOL.com, or Blekko.
Complete immunity for search engines, webhosts and others who self-censor, an obvious damper on innovation and freedom of the web. There’s no need to require American social networks, blogs, and search engines to censor the Internet or undermine...
Surround on-page images or videos with relevant textual content to help search engines better understand the asset and in-turn boost the relevance of the page as well. Wielding the Force of magnetic content not only boosts authority and relevance...
The entertainment improvements strengthen Yahoo's strongest position; the site is well-known for its entertainment news and continues to see high volumes of traffic on that topic despite a diminishing share of search.
Compare the search engines to see if it’s across the board or just one specific engine. Step 6: Ask the Search Engines If all else fails, in rare cases we’ve had to reach out to the search engines themselves to ask for assistance.
Titles are usually visible on social networks and search engines. The real time web is the ultimate barometer for news and events. Yahoo shows video and image results at the top of its SERPs, and Google and Bing are showing multi-format results...
When search engines look towards targeting for localizations some of the elements include: And that's the good news. As the engines evolve we need to find ways to evolve with them. Keep in mind Bing (and once upon a time Yahoo) use PageRank -- it's...
And search engines have responded by returning a variety of different types of results in one place, such as news, local results, images, video, blog posts and yes, even comparison shopping results. But they're not doing anything that, apparently...
After you’ve identified those competitors that are the most relevant to your business and driving the most amount of valued organic traffic, it’s time to begin the process of peeling back the reasons why their website may have a stronger presence...
