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Yahoo Mobile

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How will our pages be optimized for a mobile experience? Will the pages show up in mobile search results? Is the locator optimized for a mobile experience? Mobile Capabilities How do we report issues with information being listed on search engines...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. In its report, Yahoo and Kenshoo listed several areas to examine to improve the mobile experience by...