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  1. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    The voluntary measures taken by the firms is a bid to stem the flow of cash to websites that typically rely on advertising to make money. The White House announced that a deal, including AOL, Google, Microsoft and Yahoo, had been reached to try to...

  2. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    While acknowledging the value of their alliance, Ballmer noted they Microsoft had been “lucky” their bid to buy Yahoo for $44 billion wasn’t accepted just before the market crashed in 2008. Since that last visit, they’ve more than doubled their U.S...

  3. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    For example, here is how negatives would apply in adCenter for the following search queries if you bid on “stock quote” and have the negative keyword “free real time”: While it’s true that Microsoft adCenter doesn’t normally yield as much volume as...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    The biggest benefit was clearly higher ROI, better bid prices, and more-bang-for-their-buck. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance...

  5. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    Ad Rank on Bing will still be determined by your bid, click-through rate (CTR), and overall keyword relevance to the user search query. The Quality Score is composed of CTR, bid, and overall keyword relevance -- and this score influences your ad...

  6. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Paid search has become the winning business model for startups and established companies, and 2010 is seeing the emergence of new bidding-based ad platforms that are quick to integrate with automated bid management platforms and start stealing...