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Yahoo Microsoft Deal Search Alliance

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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  5. Japan Approves Yahoo-Google Search Deal, Microsoft Cries Foul

    Yahoo has a deal with Microsoft and Yahoo (Japan) has a deal with Google. But Microsoft is protesting Google's alliance. The move had triggered criticism from rivals Microsoft and domestic online retailer Rakuten Inc, citing the risk of unfair...

  6. News Picks: Adobe Search Patent; Microsoft vs Yahoogle Japan; iPad Rivals & More

    Speaking of war, Microsoft is also stepping up to block the Google-Yahoo Japan deal, the company told Business Insider. We plan to present evidence to the Japanese FTC explaining why we believe that this deal is substantially more harmful to...