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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    Google is the main search engine, with close to 66 percent of the U.S.market; Yahoo is around 16 percent; Microsoft with their flagship Bing has 12%; Ask has 3.5%. When Google entered it was said it would never understand or be able to deal with...