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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many people thought it was a mistake when Yahoo got out of the search game under former CEO Carol Bartz. After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using...

  2. Yahoo CEO Bartz Survives the 2011 Shareholder Meeting

    Bringing Carol Bartz on board as Yahoo's CEO in 2009 was meant to be part of a major turnaround for the company, but Yahoo's market share continues to flounder. Criticisms levied against Bartz include some choices in management, the lower-than...

  3. Yahoo Q2 Ad Revenues Hurt By Just One Week Slowdown?

    Explaining the revenue softness, CEO Carol Bartz said during the company's conference call the online ad market had not slowed down but Yahoo had specifically suffered from a shortfall in the second week of June during which advertisers turned...