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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Reviews and additional content are syndicated from Yelp, so Yelp optimization boosts Apple Maps visibility. Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter signup for example? In those instances, you want to adjust your offer to match user intent (more on monetization later…)

  3. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    We do a search deal with them, recently extended, and we're doing all sorts of things in maps and things like that," Schmidt said. The "Bom Sabado" javascript worm infected user streams with the text "Bom Sabado" and then automatically signed those...