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  1. Making Big Data Smart: A 360-Degree Online View of a Business

    When search engines crawl the search landscape about a particular topic, or in this case a business, the content aggregated would present a holistic, 360-degree view of a business and data would be effectively shared from one search platform to...

  2. Top Level Trends of SEM Worldwide in 2010 and 2011

    Worldwide Search Engine Landscape To be fair, there are other search engines in markets that Google has under control. Globally, countries like China (Baidu), Russia (Yandex), and South Korea stick out with their own search engines.

  3. Search, Social Media & the Offline Purchase

    The social media landscape is, in 2011, the truest manifestation of online word-of-mouth behavior -- and in a ROPO context, this brings tremendous value to the search marketer's table. These too are indexed by search engines (for the most part...

  4. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Alexandra Kenin, the Product Marketing Manager at Google, will walk the audience through an overview of the changing search landscape and explore changes in search behavior that led Google to develop the Opportunities tab.

  5. 5 Search Topics You Need to Discuss with Your Client

    Help your clients understand the offerings, landscape, and opportunities. Social offers a tremendous opportunity to gain additional listings, drive up link popularity, and position you well in "secondary" search engines, such as YouTube.

  6. Search Shifts and Predictions for 2009

    ROI models, all with their own flaws, will control the landscape of organic search programs as search marketers hope to woo marketing dollars away from less successful or measurable competing tactics.