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Yahoo Local Paul Levine

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  1. Yahoo Targets Google, Yellow Pages with New Local Search

    Local content represents a $100 billion offline market," said Paul Levine, General Manager, Yahoo Local. Of that, the yellow pages market represents $14 billion in annual revenue, all of which is addressable by search, Levine believes.

  2. Local Search Part 4: Major Search Engines On Yellow Pages

    Paul Levine, General Manager, Yahoo Get Local said that 5% of all searches through the main Yahoo search box included explicitly local terms such as a city, area or neighborhood. Yahoo's Levine said a major obstacle was that 80-90% of local...