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  1. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf space for companies. This strategy may also help the brand become a reference for industry...