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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a...

  2. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in.

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Her past experience will definitely influence her decisions in this area, and she has a lot of knowledge on the inner workings of search, something previous Yahoo CEOs didn't have. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Map rankings can easily improve when pages with localized URLs...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Armed with the knowledge of what people are searching for, retailers need to know next how people are shopping to cater the experience. Outside of toys and tech, the other hot-ticket items, according to Experian and Yahoo include apparel – boots to...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf space for companies. This strategy may also help the brand become a reference for industry...

  8. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Knowledge is power. Either way, the power of the massive scan and massive (insert bad thing here) injector is here and will only become more powerful as computing becomes more powerful and the existing knowledge base becomes more plentiful – all at...