Yahoo! Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of $1.14 billion. On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users.
That’s obviously good news for Google (and for Yahoo! New formats, different ad styles and, as mentioned, competition from Yahoo! Simply linking feeds to media is great, but the nuance of structuring your groups and bidding against those assets is...
Although our search marketing expert wishes not to be named, this person has over seven years of SEM experience, accreditation on Google and Yahoo/Bing search engines, and teaches a search engine marketing class at NYU.
Don’t get us wrong, third tier search engines won't generate similar traffic to Google/Yahoo/Bing. Solid naming structures allow everyone involved to have a clear understanding of what the account, campaign and ad groups represent.
Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The campaigns and Ad Groups are simply ways to organize the information, like a...
Search Yahoo Answers for unanswered questions relevant to your industry and create an image answering the question. Skim LinkedIn Groups in your niche for hot topics. Compile old posts into tightly-knit groups and write summary posts linking...
Make sure you're listed in all the local services like Yahoo Local and Google Places. Become a member of your local civic organizations, Chamber of Commerce, marketing groups, etc. Whether you're starting from scratch or looking to further enhance...
Make sure your Bing and Yahoo Local listings are up to date. Create groups, events, and photo albums. Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote...
Paid search advertising offers the chance to pay (by the click) for visibility on major search engines such as Google, Bing, and Yahoo when people search for terms related to the product or service that website is selling.
Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. Amidst a massive company restructuring, Yahoo search will live on. After cutting 2,000 jobs last week, Yahoo CEO Scott Thompson has unveiled his vision for turning around...
In February, Facebook searches numbered 336 million, trailing all of the “big five” search engines (Google, Bing, Yahoo, Ask, AOL), while sites like eBay, Craigslist, and Amazon saw more search queries than Facebook, according to comScore data...
Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. Companies that are [Digital Advertising Alliance] members...
Any analytics option will do: Omniture, WebTrends, Yahoo Web Analytics, etc. Break your keywords into super-tight ad groups so you can write super-relevant ads. A side benefit of this activity is that you might actually find ‘positive’ queries that...
With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. Here are some of the most popular tips that emerged from a series of...
You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could send them a message to their AOL or Yahoo inbox, which they could see form a single browser window, because...
Keyword data changes up daily, bringing back data from Google, Yahoo, and Bing; support for Yandex and Naver is in the works, according to Grieselhuber. Search marketers can track conversion events keyword by keyword and further segment out branded...
While this move was new for Google, it’s not new for PPC: Yahoo routinely shows ads at the bottom of the SERPs. For instance, ad groups may have been paused or activated; bids were changed, ad tests started, etc.
Google, along with Facebook, Yahoo, Twitter, and AOL, voiced their opposition to the bill in a joint letter to lawmakers, saying "these measures pose a serious risk to our industry's continued track record of innovation and job creation, as well...
While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for partners, Yahoo's Jerry Yang assures us that a buyout is only option being examined. A bidding war for a potential buy of Yahoo is in the preliminary stages.
An unlikely trio took a blood oath to join forces and take down the mighty Google, who snatched the display advertising crown from Yahoo in Q1 of this year. Executives from Microsoft, Yahoo and AOL shared the plan with a group of top Web publishers...
