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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  2. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    Apple and Yahoo earned just one star. report, the online activist group lauded a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups.

  3. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    That’s obviously good news for Google (and for Yahoo! New formats, different ad styles and, as mentioned, competition from Yahoo! Simply linking feeds to media is great, but the nuance of structuring your groups and bidding against those assets is...

  4. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The campaigns and Ad Groups are simply ways to organize the information, like a...

  5. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. Companies that are [Digital Advertising Alliance] members...

  6. How to Make PPC Count Without Conversion Tracking

    Any analytics option will do: Omniture, WebTrends, Yahoo Web Analytics, etc. Break your keywords into super-tight ad groups so you can write super-relevant ads. A side benefit of this activity is that you might actually find ‘positive’ queries that...

  7. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. Here are some of the most popular tips that emerged from a series of...

  8. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could send them a message to their AOL or Yahoo inbox, which they could see form a single browser window, because...