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  1. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. View this at the campaign level down to the ad group and keyword level. Just like a car's engine, PPC management needs...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. You can take your testing a step further by setting up a focus group and watch how people interact...

  3. The Role of #Hashtags in Social Media and Search

    Yahoo also displays #hashtag results as demonstrated in autocomplete: Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. I recently saw a thread in a LinkedIn Group discussing...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  5. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Aside from Minion costumes, Yahoo's top 10 list is completely different from Google's. The most popular Halloween costumes on Yahoo thus far are for: Both Google and Yahoo agree that Minion costumes – from the "Despicable Me" movies – are the top...

  6. Recovering from Penalties, Penguin, and Panda

    Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ. You can group them together in categories such as "blogs," "links from the same 'C' block," "links from comments," etc.

  7. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    Apple and Yahoo earned just one star. report, the online activist group lauded a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups.