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  1. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Auction Insights data becomes available when a marketer's...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. View this at the campaign level down to the ad group and keyword level. Just like a car's engine, PPC management needs...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. You can take your testing a step further by setting up a focus group and watch how people interact...

  5. The Role of #Hashtags in Social Media and Search

    Yahoo also displays #hashtag results as demonstrated in autocomplete: Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. I recently saw a thread in a LinkedIn Group discussing...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  7. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Aside from Minion costumes, Yahoo's top 10 list is completely different from Google's. The most popular Halloween costumes on Yahoo thus far are for: Both Google and Yahoo agree that Minion costumes – from the "Despicable Me" movies – are the top...