Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. If you already set up a Google+ Business page in the category Local Business, then you have the option to merge...
Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Improving the look and feel of Google Places for Business – Google and Your Business Blog A new Google Places for Business interface rolls out.
At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. spurring casual chat into informal business meetings.
If Alibaba takes Yahoo’s search algorithm and combines it with purchasing insights from Taobao and ETao to create Aliyun as a “best of breed” engine for searching, it will be a serious threat to traditional search players like Baidu and Google...
Shashi Seth, Senior VP of the Connections business unit has announced he's leaving Yahoo. During his three and a half years at Yahoo, Seth's responsibilities included overseeing such products as Yahoo Search, Local, Shopping, Mail, Flickr, Answers...
SEO helps PR connect their work to the rest of the company's business goals. There are real opportunities for great business. Yahoo News). The latest Google changes have put a real emphasis on high quality, unique content that is linked to by...
Tip: Claim your business listings, clean up duplicates, and fill out as much information as possible on Google+ Local, Bing Local, and Yahoo Local. Filled with business listings dominated by data from the primary data aggregators (Localeze, InfoUSA...
Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to search engines via websites. Here the Local Business Schema includes a line item for phone...
If you can get your head around what a "connected business" really is, you'll have a eureka moment about what "connected marketing" could really do for lead generation. And the point is, we may not all fully realize it yet, but what we are really...
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
It’s fascinating that some small businesses are trying their hand at sell directly within Facebook while others resist claiming their local Google, Bing and Yahoo pages entirely. Here are five strong reasons small business owners should embrace...
I recently had a conversation with a Google local representative who said that she thought my business profile could be better optimized. With the recent mass confusion over unnatural link warnings in Google's Webmaster Tools, I noticed that loads...
Host a Google Hangout with a few of your suppliers, manufacturers, or other business contacts and discuss customer FAQs, then post to YouTube. Focus on your customers - record a video with fun facts about your customers: this percentage are local...
Make sure you're listed in all the local services like Yahoo Local and Google Places. Link to your site on your business cards that you will naturally give out at industry events. Lots of friendships and business relationships are formed from a...
Claim, verify, and update your Google Local Business listing. Build a Google+ page for your business and follow businesses that are related to your product or service niche. Find a niche social media site that pertains to your exact business and...
BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com...
Not having Google as the entire foundation of your online business marketing strategy lessens the risk that your site will sink into quicksand next time Google lets out a black and white animal from its zoo.
Maybe you meet someone at a restaurant and give him a business card with your URL on it, then he includes you in his weekly roundup of local businesses. These are your links on sites like your local city business listings, your Chamber of Commerce...
