Here are the top 10 sites which appear in news integrations on Google.com (the number of times they appeared are in parenthesis): patch.com, (4,352) huffingtonpost.com, (3,530) go.com, (3,140) nytimes.com, (2,141) washingtonpost.com, (1,873...
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
Zinman, former general manager for display advertising at Yahoo and cofounder of AdKnowledge in 1995, says he has seen CTRs steadily decline – so these large increases in CTRs thanks to viewability don't mean that much.
Google's purchase of the startup follows a similar March deal by Yahoo, when it acquired news aggregator Summly for $30 million. Yahoo has just launched an iPhone app for Summly, allowing users to view summaries of news they are interested in.
In February 2013, Google/YouTube ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million, Yahoo with 43.6 million, and Viacom Digital...
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S.travel searchers on the Yahoo Bing Network – not on Google.
That pales in comparison with Yahoo Answers' 69 million and Answers.com's 49 million users. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals.
Yahoo! Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of $1.14 billion. On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users.
And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs...
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
Silicon Valley's Mouthwatering Tax Break – The Wall Street JournalA couple professors are complaining that Google, Facebook, Yahoo, Twitter, and other companies are feeding their employees. Apple and Yahoo said to be in talks for deeper iPhone...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Yahoo Directory, ODP). If you're a small local business, having a Google+ Local profile is...
EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion), Microsoft ($760 million) and AOL ($540 million).
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. They talked amongst the din of Google workshops, book signings, and roundtable...
Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. For one specific advertiser’s competitor campaigns (a campaign set up specifically to run on core competitor’s terms) across both...
The speakers note that the Yahoo Bing Network has 45 million unique searchers that don't use Google, and are likely to spend 22 percent more online than the average Internet searcher in the U.S. Yahoo Bing Network Ads
The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
In February 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million...
