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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Yahoo’s move to secure search impacted 1 percent of all site visits, according to data from RKG. During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. It followed the general format pioneered by the search engines through PPC. Social media advertising is what traditional search engine...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social data...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can...

  6. As Goes Paid Search, So Goes the Election?

    PPC Spend A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their candidacies and a series of regional debates kicked off mid-month in Iowa with eight...