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  1. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Google, Bing and Yahoo all have conducted numerous...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Also, if you have any proprietary data from any paid search campaigns, layer that in as well. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration.