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  1. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Global brands often use different local agencies that use various tools to...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. Brands can optimize for conversational or long-tail queries by deploying a FAQ or Q&A...

  3. Google Takes 'Top Global Brand' Title from Apple [Study]

    Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. As to methodology, the report notes, “General Sentiment...