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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing.

  2. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    The voluntary measures taken by the firms is a bid to stem the flow of cash to websites that typically rely on advertising to make money. The White House announced that a deal, including AOL, Google, Microsoft and Yahoo, had been reached to try to...

  3. Woman Comes Up Limp Yet Again in Google Search Suggestion Fight

    Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. She also twice sued Yahoo. The middle-aged Wisconsin woman is now 0-4 in attempts to prove...

  4. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    Going back historically almost always proves to be revealing, as we're able to see who bid on specific keywords for the past 12 months. In the Google database, there are also quite a few ads over the course of the year for the keyword “valentines...

  5. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Develop a bid boost schedule to take advantage of seasonal increases in revenue-per-click. If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form...

  6. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his campaign website to appear alongside Yahoo’s Electoral Scoreboard. In their “Just the Ticket” blog post, Yahoo announced special search...