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Yahoo Global Brands

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  1. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. Brands can optimize for conversational or long-tail queries by deploying a FAQ or Q&A...

  2. Google Takes 'Top Global Brand' Title from Apple [Study]

    Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. As to methodology, the report notes, “General Sentiment...