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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    It's increasingly common behavior for a user to bypass Google in favor of Yelp to figure out where to shop, or to head right to Foursquare for local deals. Yelp does license content from third-party data providers but much of its data comes from...

  2. Replicating the Web: Will Google Dominate Mobile Search?

    The name of the game will be landing publisher and carrier deals: For the latter, Microsoft recently became the search provider for Verizon; and Yahoo has a longstanding mobile deal (extension of its online deal) with AT&T for on-deck search...