The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo...
Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...
Add to that the deal between Microsoft and Yahoo for Bing to power Yahoo’s organic results and Bing powers over 25 percent of search. While this may not seem like a big deal on the surface, it is actually huge.
Oh yes, we must not forget that Marissa Mayer in 2005 (seven years ago, which might as well be a different century in this fast-paced industry) declared (in discussing its advertising deal with AOL) that “There will be no banner ads on the Google...
It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. AimClear has served about a trillionty-gazzilion Facebook ad impressions...
In April, when Yahoo announced thousands of layoffs amidst a massive restructuring, there was much speculation they planned to end the Microsoft-Yahoo search deal and look to Google, instead. The deal under which he left gives Yahoo’s largest...
This seems to contradict rumors that Yahoo is planning to torch its search deal with Microsoft. The Sunnyvale, CA-based company projects display sales to show growth year-over-year during 2012 Q2, with execs citing good signs from premium ad...
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal But more important than reach and volume is quality, as the deal's architects pray media buyers will view the new marketplace as the first stop for brand campaigns concerned...
Last-minute shoppers still purchased online the week before Christmas, while deal-seeking and gift card redemption drove higher post-Christmas revenue, according to Kenshoo’s finalized 2011 U.S. Overall return on ad spend was $5.57 for U.S...
Department of Justice sanctioned the deal allowing Google to close the acquisition within the next few days. The New-York based business that was founded in 2008 assists Internet publishers to realize larger revenues by managing display ads from...
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal At its core, the deal is not so different from what ad networks have been doing for years, which is resell each others' inventory.
Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination Sharma gave a preview of new products launching in Q4 and Q1 2012 -- and explained why he doesn't need to smoke something to believe that Yahoo could do an iPhone deal.
The bids are now due, and while companies haven't been forthcoming on details for bids, the industry analysts paying attention to the deal have come up with theories on where things are likely to go. Additionally, as a leader in display advertising...
He has testified on the DoubleClick merger in 2007 and a year later about the Yahoo ad deal. Interestingly, Schmidt "outlined how Google calculated the amount of money it was willing to pay for the company; Namely, the value of a deal equals the...
In some ways, this deal looks similar to Microsoft's partnership with Yahoo: Yandex is running Rambler's search and ad element in much the same way as Bing is running Yahoo's. Rambler is no small deal.
Sources: Yahoo Spurned New Offer By Jack Ma For Part of Alibaba Stake - ForbesYahoo sought deal with Chinese e-commerce giant, then decided $3.5 billion wasn't enough for 15 percent of its stake in Alibaba.
Twitter acquires Tweetdeck - CNNMoney$40 million deal is finally done after TechCrunch first reported it earlier this month. YouTube Hires New VP for Video Ad Push - ClickZLucas Watson, former Procter & Gamble digital marketing director, becomes VP...
Google strikes biggest letting deal this year in London, to grab huge West End office space. Lawyers and Marketers React as Facebook Lifts Ad Restrictions - ClickZ Yahoo Buys Advertising Platform 5to1 - TechCrunch
Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Facebook Asks FEC For Ad Disclaimer Guidance - ClickZ Alibaba to Yahoo: There Wasn't a Board Vote, But We Told You So - All Things Digital
