Zinman, former general manager for display advertising at Yahoo and cofounder of AdKnowledge in 1995, says he has seen CTRs steadily decline – so these large increases in CTRs thanks to viewability don't mean that much.
Yahoo! Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of $1.14 billion. On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users.
Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and iPads. Silicon Valley's Mouthwatering Tax Break – The Wall Street JournalA couple...
Advertising Spending on Yahoo Is Back in Black – eMarketer EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft.
The revenue jump is an encouraging sign for Yahoo and the company's prospects of a turnaround under new chief executive Mayer, who the company lured away from rival Google. Yahoo has posted its first annual revenue jump in four years as the company...
The news of Seth's departure was confirmed by an email from Mayer the day after news broke that Yahoo's former Chief Information Security Office, Justin Somaini, left the company. Another executive is out at Yahoo.
Alibaba, China’s e-commerce giant, has announced the successful buyback of half of Yahoo’s assets in their company, in a deal worth approximately $7.6 billion. The Yahoo! board and management have met, reviewed the strategy with regard to the...
Microsoft is to rebrand its advertising arm as part of a deeper partnership with Yahoo. The name for the partners' collective advertising offering will be the Yahoo Bing Network, according to a Microsoft blog post.
Microsoft powered searches, which includes Bing and its partner Yahoo, accounted for a combined 25.6 percent of the web search market in the U.S.in June, according to comScore, while Google has around 95 percent of internet search traffic in Europe.
She starts her new job as Chief Yahoo first thing Tuesday morning. Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Her Twitter Profile was updated with a simple @Yahoo!
Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived information related to the Yahoo Contributor Network, Yahoo confirmed...
Lookout chief technology officer Kevin Mahaffey suggested that rather than malware on the Android devices, a more likely explanation was the behavior was attributable to Yahoo's Android email app. In his post Zink warned that a new form of the...
Yahoo's new leaders are driven by a renewed focus on innovation and providing great products to users," said Facebook chief operating officer Sheryl Sandberg. Facebook and Yahoo have reached a settlement in their twin patent infringement cases and...
Yahoo chief finance officer Timothy Morse said that the proceeds from the sale will be returned to shareholders. Yahoo has agreed to sell its half of its stake in Chinese e-commerce firm Alibaba back to the company in a deal worth $7.1 billion.
Despite not having a true web search engine, 336 million searches were conducted on Facebook in February, which was good for ninth place in the U.S.behind Google, Bing, Yahoo, Ask, AOL, eBay, Craigslist, and Amazon, according to comScore.
If Thompson embellished his academic credentials we think that it 1) undermines his credibility as a technology expert and 2) reflects poorly on the character of the [chief executive] who has been tasked with leading Yahoo at this critical juncture.
The company has been through two chief executives, since then, with Carol Bartz being the most recent to depart, having to failed to turnaround Yahoo. Yahoo has confirmed it is cutting 2,000 staff from its payroll as the one-time Internet star aims...
Google's ad spending is now comparable to Apple, Microsoft, and Yahoo, according to new data from Kantar Media. This is a sign of good old-fashioned competition," David Cohen, chief media officer at Universal McCann, the media-buying unit of...
Over the 2011 holiday season, we saw that retail traffic driven from Twitter spent more on average, per order, than that from Facebook or organic traffic from AOL, Yahoo, Bing, and Google. Though Twitter declined to comment on the new apps, Chief...
Ash Munshi, chief technology officer, will oversee Yahoo Labs. That process has proved challenging for Yahoo, though, with former chief executive Carol Bartz fired last September for failing to turn the company around.
