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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. Mobile is where the traffic is going from desktop, and...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. Yahoo guidelines defer to Bing Webmaster Center for website related...

  3. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your...

  4. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    Bing also powers Yahoo search, so it will be interesting to see how Yahoo implements their search when Bing goes fully encrypted. So there's a possibility that Bing is making the change because Yahoo had set a Q1 deadline for the switch to secure...