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  1. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Train your bid management tools after adCenter has collected enough impressions to rank and price correctly. Bid explicitly by match type and apply exact negative keywords to optimize broad and phrase match, and avoid unintentional impacts on exact...

  2. Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer

    The offer is about 6 percent higher than Yahoo's current stock price. Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share...

  3. Chaos at Yahoo: Execs Leaving; Bartz Future in Question

    Bas van den Beld's column, Yahoo's Split Personality: Let's Help Them Out offers some more backstory on Yahoo's fall since the failed Microsoft bid and Bartz's arrival. Some Yahoo board members reportedly met this week to discuss dumping Bartz due...

  4. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    DSPs are media buying tools that help buyers aggregate, bid on, and optimize digital inventory across ad exchanges and yield management platforms. You need to understand the different bid management systems, their technologies and algorithms

  5. Search Shifts and Predictions for 2009

    Organic search marketing just might become the bread winner as cash-strapped client become wary of increased media costs in traditional space and an up-turn in bid competition in paid search. Google has seen a significant drop in its stock price...