SEO News

Yahoo Bid Microsoft

RSS
  1. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    The voluntary measures taken by the firms is a bid to stem the flow of cash to websites that typically rely on advertising to make money. The White House announced that a deal, including AOL, Google, Microsoft and Yahoo, had been reached to try to...

  2. How to Easily Get More Ad Traffic on Yahoo & Bing

    Impression Share Reporting – New reporting options are now available in the Campaign, Account and Ad Group Performance reports to effectively prioritize optimization efforts to counteract impression share lost to bid, budget, rank and relevance.

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Train your bid management tools after adCenter has collected enough impressions to rank and price correctly. Bid more than the $0.05 minimum for search terms with low volume to ensure participation as it typically costs more to show up on the...

  4. Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer

    Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. If either Microsoft or Alibaba acquire part or all of...

  5. Microsoft & Alibaba Seeking Partners for Yahoo Bid

    While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for partners, Yahoo's Jerry Yang assures us that a buyout is only option being examined. In addition to Microsoft, Providence Equity Partners and Hellman Yahoo...

  6. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    While acknowledging the value of their alliance, Ballmer noted they Microsoft had been “lucky” their bid to buy Yahoo for $44 billion wasn’t accepted just before the market crashed in 2008. Microsoft Lucky They Didn’t Buy Yahoo, But They’re “All In...

  7. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    For example, here is how negatives would apply in adCenter for the following search queries if you bid on “stock quote” and have the negative keyword “free real time”: While it’s true that Microsoft adCenter doesn’t normally yield as much volume as...

  8. State of Search: Strong SEM Industry Growth Projected in 2011

    The biggest benefit was clearly higher ROI, better bid prices, and more-bang-for-their-buck. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance...

  9. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    Ad Rank on Bing will still be determined by your bid, click-through rate (CTR), and overall keyword relevance to the user search query. The Quality Score is composed of CTR, bid, and overall keyword relevance -- and this score influences your ad...