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  1. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  2. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Paid search has become the winning business model for startups and established companies, and 2010 is seeing the emergence of new bidding-based ad platforms that are quick to integrate with automated bid management platforms and start stealing...

  3. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    DSPs are media buying tools that help buyers aggregate, bid on, and optimize digital inventory across ad exchanges and yield management platforms. You need to understand the different bid management systems, their technologies and algorithms