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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing.

  2. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    The voluntary measures taken by the firms is a bid to stem the flow of cash to websites that typically rely on advertising to make money. The White House announced that a deal, including AOL, Google, Microsoft and Yahoo, had been reached to try to...

  3. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    Going back historically almost always proves to be revealing, as we're able to see who bid on specific keywords for the past 12 months. In the Google database, there are also quite a few ads over the course of the year for the keyword “valentines...