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  1. What is Valid Link Bait?

    Getting 2,500 Diggs on that post is impressive, and the OneBox parody was hilarious. Matt Cutts, the bouncer at Club Google, made his opinions clear in his blog that this was a wrong method on so many levels:

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Local searches will often give you a Onebox result leading to a map, an address, and phone number. Depending on the theory being tested (let's say it's one that's a bit more complex, such as clickstream data being included in the ranking algorithm...