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  1. Forget Big Content – Small Content Is Critical to Search Success

    This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in. The former "feed" off Google's suggest feature, which is, in turn, based on what people search for, while Quora and Yahoo's platforms are...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Yahoo launched their first voice search around 2008 and continues to release new versions. Quick answers to personal questions can be answered on the fly via Google Now technology. Over the past few months, voice search has shown significant...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. When it comes to linkable assets, marketers often have a single objective: build as many...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. The self-described “decision engine”, Bing helps people with answers, according...

  6. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    How about Bing or Yahoo? Q: Glenn, did you know that the number one keyword searched for on Yahoo is Google? Nobody raised their hand for Bing or Yahoo last time. And not one did for Yahoo. For example, here are a few of the questions I asked the...