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  1. Forget Big Content – Small Content Is Critical to Search Success

    This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in. The former "feed" off Google's suggest feature, which is, in turn, based on what people search for, while Quora and Yahoo's platforms are...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    In May, Argentinian model Maria Belen Rodriguez took both Google and Yahoo to court to demand the search engines remove images linking her to pornographic sites. This begs us to ask the question: Just how much censorship control should a government...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Yahoo launched their first voice search around 2008 and continues to release new versions. The short answer is definitely, "Yes". As voice technology is refined, the first big question search marketers have to ask is: Is there a difference in voice...

  4. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    That’s obviously good news for Google (and for Yahoo! New formats, different ad styles and, as mentioned, competition from Yahoo! Another important question that many marketers asked was whether to treat PLAs more like a data feed or biddable media.

  5. Small Business Social Media: 3 Tips to Get Started

    I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. Be sure you check these sites often or set up alerts so you're notified when someone asks a question related...

  6. Big Data: An Introduction for Search Marketers

    Google, Facebook, Twitter and Yahoo all innovated at leveraging distributed, lower cost computing and storage to provide consumers with data rich services. With larger sites, there is no way to answer that question at scale for every page, every...

  7. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    I like to look at the kinds of questions people are asking on Yahoo Answers and on Twitter. To answer that question, we asked Fraser Cain, owner of Universe Today. I'm more concerned with the question about whether I'm well qualified to provide...