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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Syndicate press releases to websites with strong readership such as Yahoo Finance and MarketWatch. The answer to Main Street's burgeoning fear of SEO comes from, ironically, Wall Street. For years financial advisors have advocated diversity as the...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. Yahoo guidelines defer to Bing Webmaster Center for website related...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. Hint: the answer should be "yes. But if you're only goal is links, you really aren't...

  5. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    That’s obviously good news for Google (and for Yahoo! New formats, different ad styles and, as mentioned, competition from Yahoo! It’s probably not a blanket answer for everyone, but many retailers are finding performance didn’t meet expectations...

  6. Small Business Social Media: 3 Tips to Get Started

    I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. You can just as easily fail as excel in social media. Setting yourself up for success will make all the...