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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. We brought IndexTools to North America, which eventually was sold to Yahoo in 2008.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

    Thanksgiving Day saw more online sales than last year, according to IBM’s Digital Analytics Benchmark report for Black Friday 2013. IBM took Black Friday location data a step further, to show at least one of the cities that Yahoo was tracking – Los...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Track Mobile Segments in Google Analytics Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs...

  5. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. Yahoo also displays #hashtag results as demonstrated in autocomplete: Just as searches are conducted on platforms other than...