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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Yahoo! Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of $1.14 billion.

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”. At the welcome desk stood Liz Walton who said that their software assists customers...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men. There are also women in more male dominated industries who are constantly pushing the boundaries and achieving things...

  4. Setting up PPC Campaigns

    Depending on your web analytics tool, make sure you set up your campaign and associated landing pages correctly so you can measure your results. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing).

  5. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Mosey on over to Analytics for even more data. Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than those of Google, Yahoo, and Microsoft.

  6. Big Data: An Introduction for Search Marketers

    Much of the hoopla around big data is focus on big data analytics. Big Data Includes Infrastructure, Analytics infrastructure, analytics, and applications. For example, there is now an array of search marketing analytics providers ranging from...

  7. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Looking at aimClear’s total organic traffic from every source, which excludes Facebook ads and what we can see in Google Analytics, approximately 63 percent of our total organic site visitors have JavaScript disabled and is not declared as a bot...

  8. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    It automatically connects with various keyword sources to get new keyword ideas, pulls referring keywords out of Google Analytics, tracks rank, etc. I like to look at the kinds of questions people are asking on Yahoo Answers and on Twitter.