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  1. Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

    Thanksgiving Day saw more online sales than last year, according to IBM’s Digital Analytics Benchmark report for Black Friday 2013. IBM took Black Friday location data a step further, to show at least one of the cities that Yahoo was tracking – Los...

  2. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    In Google's case, this is where we see "(not provided)" in Google Analytics. Google made the switch back in September for encrypted search as default and since then people had been watching to see if Microsoft and Yahoo would follow suit, which...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Track Mobile Segments in Google Analytics Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs...

  4. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. Yahoo also displays #hashtag results as demonstrated in autocomplete: Just as searches are conducted on platforms other than...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: Can I get my keyword data back in Google Analytics, Please? MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the...

  7. Sequencing the DNA of the Perfect Comment [Study]

    The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst, and Probit Research, began by breaking down the constituent parts of comments into 15 measurable attributes:

  8. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. To fuel creativity even more, you can copy keywords and drop them into Google...