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  1. Sequencing the DNA of the Perfect Comment [Study]

    The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst, and Probit Research, began by breaking down the constituent parts of comments into 15 measurable attributes:

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says they’ve been widely adopted by clients. In mid-September, we reported that Microsoft, Yahoo and AOL plan to...

  3. Chaos at Yahoo: Execs Leaving; Bartz Future in Question

    We believe Yahoo's management structure below [CEO] Carol Bartz has likely inhibited the company from attracting additional management talent, and may have been a factor in recently filling Joanne Bradford's previous chief sales role," according...

  4. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Maegan Carberry (@maegancarberry), Political News Analyst on Variety's @WilshWash, FOX Biz News & HuffPost, will discuss the Real-time Web + Politics. will be talk about what's new with Yahoo! Will Yahoo!

  5. News Picks: Adobe Search Patent; Microsoft vs Yahoogle Japan; iPad Rivals & More

    Big plus: front- and back-facing cameras will allow videoconferencing, said Rodman & Renshaw analyst, Ashok Kumar, citing supplier sources in Asia. Speaking of war, Microsoft is also stepping up to block the Google-Yahoo Japan deal, the company...