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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites...

  3. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2 2012 and 90 percent growth year-over-year when compared to Q3 ’11. Again this quarter, the search ad spend increase YoY for...

  4. Setting up PPC Campaigns

    Before accessing the ad platform or any buttons are pushed, there are three core planning factors to consider that will determine your approach to account set up. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing).

  5. Nextag’s Fatal Sense of Google Entitlement

    Katz is in the spotlight for authoring a rather weak anti-Google rant, “Google’s Monopoly and Internet Freedom”, using the Wall Street Journal as his platform as we get closer to the July 2 deadline the European Union has set for Google to adjust...

  6. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.