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  1. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. The self-described “decision engine”, Bing helps people with answers, according...