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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Is the Microsoft-Yahoo Search Alliance on life support? Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being...

  2. Resources for Learning About PPC

    Yahoo’s help offering is comparatively limited – and only now relevant outside the U.S.given the Search Alliance. Bing and Yahoo PPC Resources I’ve previously written about how to keep up to date in search and offered tips for paid search newbies.

  3. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Paid Search (PPC/Paid Inclusion)

  4. Search Week in Review for Feb. 19, 2011

    Bing Sending More SEO Traffic Than Yahoo Search? Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the legal battles before...

  5. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Bing Webmaster Tools -- It would be silly not to start paying attention to Bing-referred search traffic when measuring the effectiveness of an SEO campaign, especially considering the Bing/Yahoo search alliance represents an estimated 30 percent...