This deal allows broadcast buyers to compare AOL's inventory with TV inventory .and make an apples-to-apples comparison. In April 2013, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property...
Yahoo, which announced last week that it had bought Tumblr for $1.1 billion, previously tried to buy French video streaming website Dailymotion, however that deal has stalled. Although details of the deals reportedly posted by Silver Lake Partners...
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo...
All we can do is wait, but if Bing and Facebook have struck a deal in which Bing Ads will be displayed on Facebook in Web search results, this will most likely catch the attention of advertisers from far and wide.
Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...
Add to that the deal between Microsoft and Yahoo for Bing to power Yahoo’s organic results and Bing powers over 25 percent of search. While this may not seem like a big deal on the surface, it is actually huge.
Oh yes, we must not forget that Marissa Mayer in 2005 (seven years ago, which might as well be a different century in this fast-paced industry) declared (in discussing its advertising deal with AOL) that “There will be no banner ads on the Google...
It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. This assumption jibes with Yahoo’s study of users and may or may not be...
Facebook and Yahoo have reached a settlement in their twin patent infringement cases and agreed on an advertising deal. We are looking forward to building on the success we have already seen to provide innovative new products and experiences for...
Pricegrabber (CPC) – Paid deal site features coupons and weekly specials. Merchants using Pricegrabber also have the added advantage of sending their product listings to Yahoo Shopping. You need to establish a Microsoft Advertising adCenter account...
In April, when Yahoo announced thousands of layoffs amidst a massive restructuring, there was much speculation they planned to end the Microsoft-Yahoo search deal and look to Google, instead. The deal under which he left gives Yahoo’s largest...
This seems to contradict rumors that Yahoo is planning to torch its search deal with Microsoft. Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year.
As part of the deal, AOL has been granted a license to the patents it has sold to Microsoft. Facebook, a partner of Microsoft, has also recently been trading lawsuits with Yahoo over assorted social networking and advertising patents.
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal But more important than reach and volume is quality, as the deal's architects pray media buyers will view the new marketplace as the first stop for brand campaigns concerned...
The company is set to put itself on the stock market in a deal which could push its value as high as $100 billion. Prior to adopting Yahoo's patented social networking technology in 2008, Facebook was considered one of the worst performing internet...
According to Sandoval’s sources, “Negotiations with Universal Music Group, Sony Music Entertainment and EMI Music, appear to be going smoothly – and one of the labels, in fact, may have already wrapped up its deal.
Last-minute shoppers still purchased online the week before Christmas, while deal-seeking and gift card redemption drove higher post-Christmas revenue, according to Kenshoo’s finalized 2011 U.S. The Bing-Yahoo alliance dropped off significantly...
Department of Justice sanctioned the deal allowing Google to close the acquisition within the next few days. Accounting for 9.3 percent of online display spending (up from 8.3 percent in 2010), Google trails market share leader Facebook (16 percent...
