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Yahoo Advertising Ceo Ad Exchange

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  1. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Is Google's future success tied less to search and more to display -- to the Google Content Network and the DoubleClick Exchange? be successful at making its Right Media exchange more "premium"? For example, at 9:30 a.m.the Morning Keynote will be...

  2. Greg Coleman Named President of AOL's Platform-A

    AOL's Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange Coleman previously served as search and ad targeting startup, President and CEO of NetSeer. Greg Coleman is perfectly suited to build on the foundation we created at Platform-A...

  3. Yahoo, WPP Partner To Sell Ad Inventory

    s Right Media Exchange. WPP agencies will work with 24/7 Real Media to integrate their proprietary targeting capabilities into the platform and develop custom trading strategies, which can be seamlessly executed via the Right Media Exchange on a...

  4. Top ten stories from SES New York – Day 1

    Mona says, “To learn more about the changes in ad exchanges, I interviewed both Ramsey McGrory, VP of Exchange Development, Right Media and Jay Sears, SVP of Strategic products and business development, ContextWeb.

  5. Show Me the Content: Web Search, Verticals, and Metasearch

    The software providers may also seek to require us to pay them royalties in exchange for giving us the ability to search documents in their format. For the life of me, I can't imagine why they haven't done it," says Tom Curley, CEO of Associated...

  6. AlmondNet Debuts "Post-Search" Search Behavioral Ad Network

    Yahoo gambles on betting exchange venture. AlmondNet is doing what no Fortune 500 advertiser and other parties using third party cookies have ever done by letting ad viewers opt-out directly from ads," said Roy Shkedi, founder and CEO of AlmondNet.