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  1. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate...

  2. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. In every campaign just about every meaningful, high converting and high volume KW has been turned to "Inactive - bid too...

  3. SearchDay | I Love Crazy Link Ideas

    More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.

  4. SearchDay | Implementation is the Name of the Game

    Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Search Advertisers: Don't Miss the Profitable PPC Webcast Posted by Kevin Newcomb Oct 21, 2008 What's the...

  5. SearchDay | Measuring a Text Ad's Effectiveness

    Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. So it has a direct impact on your campaign's ability to increase the number of profitable sales.

  6. SearchDay | Where's The ROI?

    But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? Yahoo Begins Offline Advertising Campaign for Search Posted by Nathania Johnson Oct 14, 2008 Yahoo is beginning an aggressive advertising...

  7. SearchDay | Interpreting Keyword Reports

    But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and...

  8. SearchDay | The Geometry of SEM -- What's your Angle?

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  9. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  10. Judging PPC Performance: Focus on Conversions

    Tracking and reporting on conversion data, and fine-tuning a PPC campaign's performance based on that, sets PPC advertising apart from other advertising channels that have no such built-in abilities. Last week, when I discussed PPC bidding...

  11. SearchDay | Killer PPC Ads: The Final Word

    I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest regions of the earth...