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Yahoo Advertising Campaign Pontiac

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  1. The Japanese Search, Why Don't We?

    Well, Mazda and other brands benefited from the Pontiac campaign, and "drive to search" became a very bad phrase in search advertising. We all remember the now famous, perhaps infamous, "Google Pontiac" campaign of recent history in which...

  2. Searchonomics: Search Statistics Made Fun

    Using a chart that compared searches for "pontiac" to visits after a marketing campaign to encourage people to search for Pontiac, the data showed a spike in searches on the brand name "pontiac. Taiwan Concerned by Yahoo, Google Double Standard.