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  1. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. This is another win for global advertising support for the platform, as Yandex joins the list of already supported...

  2. Last-Minute SEO - Here Come the Holidays!

    However, no company that can afford a proper SEM should turn over their campaign keys to Google. Buyer Beware: Google offers its own automatic campaign manager. Before you put in any large sums of money into a campaign, test and see if these ads...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  4. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance.

  5. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing...

  6. Setting up PPC Campaigns

    Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? However, keep in mind that budgets and targeting is defined at the campaign level, so all of the Ad Group within a campaigns will share...