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  1. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing...

  2. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. Yahoo also displays #hashtag results as demonstrated in...

  3. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  4. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Don’t think of social media as a campaign, it’s not. Representing the SES Global Advisory Board in the UK, Director, Account Management Yahoo! This year is shaping up to be bigger and better than ever as our content diversifies and grows.