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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing...

  3. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. Yahoo also displays #hashtag results as demonstrated in...

  4. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Don’t think of social media as a campaign, it’s not. Representing the SES Global Advisory Board in the UK, Director, Account Management Yahoo! This year is shaping up to be bigger and better than ever as our content diversifies and grows.