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  1. SearchDay | Setting Expectations for SEO

    Setting Expectations for Search Engine Optimization SEW EXPERTS: AU NATURAL How many SEOs have suffered because of unrealistic expectations from clients? Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you starting a pay-per-click...

  2. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A...

  3. SearchDay | Writing Sales Copy for Conversions

    AU NATURAL If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.

  4. SearchDay | There's No Shortcut to Good SEO

    AU NATURAL If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.

  5. SearchDay | Is it Too Late for Holiday Search Traffic?

    AU NATURAL Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you...

  6. SearchDay | Yahoo's Next Move

    The Future of Google's Search Personalization AU NATURAL Some SEOs aren't getting the message about Google's personalization of search results. The tool, dubbed Search-based keyword tool, takes a look at the site and makes suggestions for keywords...

  7. SearchDay | SEO Dreams are Made of This

    The Future of Google's Search Personalization AU NATURAL Some SEOs aren't getting the message about Google's personalization of search results. Businesses can learn from his campaign. Campaign Management Tools: Recommendations?

  8. SearchDay | Maintaining Your Image in the SERPs

    SEO Site Review: Custom Creations, Unlimited AU NATURAL Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Maintaining Your Company's Image in the SERPs BIG BIZ Is your...

  9. SearchDay | Implementation is the Name of the Game

    Implementation is the Name of the Game AU NATURAL Implementation is a critical part of the search engine optimization process. Yahoo Enables Zip Code Geotargeting Posted by Nathania Johnson Oct 21, 2008 Want to target people in a certain zip code...

  10. SearchDay | Where's The ROI?

    AU NATURAL Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. Yahoo Begins Offline Advertising Campaign for Search Posted by Nathania Johnson Oct 14, 2008 Yahoo is beginning...

  11. SearchDay | The Geometry of SEM -- What's your Angle?

    I Have Mine On AU NATURAL Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when...

  12. SearchDay | I'm a PC, What Are You?

    AU NATURAL There are some individuals and companies who will provide SEO audits. It's been 5 days since my campaign was made active and still no ads. New Yahoo Board Approves Talks with AOL Posted by Nathania Johnson Sep 24, 2008 Yahoo's new board...

  13. SearchDay: Search Engine Optimization: Back to Basics

    Search Engine Optimization: Back To Basics AU NATURAL As search marketers, businesspeople, and human beings, many of us are quite busy these days. In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case .

  14. SearchDay: What's on your Mind?

    AU NATURAL Furthering your brand through social media, press release optimization, paid search, and directory placement will "naturally" get you more recognition from the search engines. Do you typically outsource your link building portion of your...