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  1. 50 Most Memorable Moments in Search for 2008

    Yahoo rebrands display advertising platform AMP as APT and launches Form Search Advertising Partnership, DOJ Antitrust Lawsuit Threat Shuts Down Google/Yahoo! So they offered up a search advertising deal to Yahoo!

  2. SearchDay | A Tale of Two Links

    Yahoo Rebrands AMP as APT and Launches Posted by Nathania Johnson Sep 25, 2008 Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008.

  3. Yahoo Rebrands AMP as APT and Launches

    Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. APT (as AMP) has often been one of Yahoo's defenses about the strength of its company.

  4. SearchDay: GenieKnows Its Verticals

    to Integrate Right Media and AMP Ad Management Platforms, But When? is planning to combine their AMP and Right Media ad management platforms. Yahoo! Yahoo! Posted by Nathania JohnsonSteve Rubel suggests that the real power of FriendFeed lies in...

  5. SearchDay: Well-Rounded SEM for SMBs

    plus Full Text: Yahoo Proxy StatementPosted by Kevin HeislerThere are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! AMP! Yahoo! But that would mean you wouldn't need to go to the Google interface or Yahoo!

  6. Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

    There are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! Soon, we will roll out our new advertising management platform -- AMP! Our current board has the independence, the experience, the knowledge, and...

  7. Highlights from the SEW Blog: April 7-11, 2008

    Yahoo Unveils Details of New AMP Advertising PlatformIn the midst of firmly responding to Microsoft's ultimatum, Yahoo has released details of the new AMP advertising platform. Yahoo Execs Bad Mouthing AOL!

  8. Yahoo to Microsoft: We Already Dumped You

    Today, in fact, we are announcing AMP! Our Board cited Yahoo's global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as its...