SEO News

Yahoo Advertising

RSS
  1. Google Censorship Ruling in Canada Has Worldwide Implications

    In May, Argentinian model Maria Belen Rodriguez took both Google and Yahoo to court to demand the search engines remove images linking her to pornographic sites. While Google had no hand in encouraging use of the rival's product, search results...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. In its report, Yahoo and Kenshoo listed several areas to examine to improve the mobile experience by...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    After being purchase by Facebook and Yahoo respectively, both were pushed to monetize their traffic. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over...

  4. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords.

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  6. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Yahoo began embedding stream ads, its native ad format of choice, into its news feed in May. Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network...