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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    After being purchase by Facebook and Yahoo respectively, both were pushed to monetize their traffic. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over...

  2. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords.

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  4. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Yahoo began embedding stream ads, its native ad format of choice, into its news feed in May. Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network...

  5. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Yahoo also displays #hashtag results as demonstrated in autocomplete: Yes, I said 'heard' because hashtags have now infiltrated...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  7. 5 Tips to Get Your Product Feed Ready for the Holidays

    For the next few years, just about the sexiest thing you could do with feeds was Yahoo SSP (paid inclusion) program – and we all felt a little dirty about that one. By integrating Google Shopping and their nascent Product Listing Ads (PLA) offering...