This deal allows broadcast buyers to compare AOL's inventory with TV inventory .and make an apples-to-apples comparison. Top 10 Video Ad Properties by Video Ads Viewed In May, BrightRoll Platform ranked #1 with 2.6 billion ad impressions.
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...
The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo...
Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...
Add to that the deal between Microsoft and Yahoo for Bing to power Yahoo’s organic results and Bing powers over 25 percent of search. While this may not seem like a big deal on the surface, it is actually huge.
Even back in April of this year, Yahoo and Google were reportedly talking about striking a search deal, despite their being shut down by regulators in 2008 before Yahoo turned to Microsoft. Mayer did say on closing the deal these funds would be...
Oh yes, we must not forget that Marissa Mayer in 2005 (seven years ago, which might as well be a different century in this fast-paced industry) declared (in discussing its advertising deal with AOL) that “There will be no banner ads on the Google...
It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. AimClear has served about a trillionty-gazzilion Facebook ad impressions...
Covario saw slightly different results for their clients, who deal exclusively in technology, retail, and consumer goods. Increased adoption and higher ad engagement on smart phones and tablets is resulting in a greater share of paid search clicks...
The deal uses Getty’s API, Connect, to deliver high-quality photos and images to Yahoo Image Search users. Though the examples in the blog announcement are ad-free, a search for tourist destination Huntington Beach shows a row of ads at the top of...
In April, when Yahoo announced thousands of layoffs amidst a massive restructuring, there was much speculation they planned to end the Microsoft-Yahoo search deal and look to Google, instead. The deal under which he left gives Yahoo’s largest...
This seems to contradict rumors that Yahoo is planning to torch its search deal with Microsoft. The Sunnyvale, CA-based company projects display sales to show growth year-over-year during 2012 Q2, with execs citing good signs from premium ad...
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal But more important than reach and volume is quality, as the deal's architects pray media buyers will view the new marketplace as the first stop for brand campaigns concerned...
Last-minute shoppers still purchased online the week before Christmas, while deal-seeking and gift card redemption drove higher post-Christmas revenue, according to Kenshoo’s finalized 2011 U.S. Overall return on ad spend was $5.57 for U.S...
These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency. This especially applies when a digital department...
Department of Justice sanctioned the deal allowing Google to close the acquisition within the next few days. The New-York based business that was founded in 2008 assists Internet publishers to realize larger revenues by managing display ads from...
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal At its core, the deal is not so different from what ad networks have been doing for years, which is resell each others' inventory.
Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination Sharma gave a preview of new products launching in Q4 and Q1 2012 -- and explained why he doesn't need to smoke something to believe that Yahoo could do an iPhone deal.
