Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have begun looking at alternative search engines, particularly so-called “private search engines.
Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines. Meanwhile, Yahoo dropped slightly from 12 percent in April to 11.9 percent in May.
During January 2013, ads on the Yahoo Bing Network within Financial Services were analyzed. A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period...
The PRISM archive collects and stores data from multiple companies, including Google, Facebook, Microsoft, Yahoo, Apple, AOL, and Skype, according to reports. Yahoo: Yahoo takes users’ privacy very seriously.
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.
You have the option of signing in with your Yahoo ID, through Google or through Facebook. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your...
Yahoo is reportedly looking to buy video-streaming service Hulu. Yahoo put in a bid (in the $600 million to $800 million range, according to AllThingsD) for the service while private equity giants Silver Lake Partners and KKR have made separate...
In the U.S.rankings, YouTube is followed by Facebook with 627 million unique visitors in April 2013, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo sites with 45.1 million. The comScore Video Metrix service has just released data that...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Yahoo has continued a downward slide, despite Marissa Mayer taking over as Yahoo’s CEO...
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer calls it #bestoftheweb, and says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo!
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. Last year, 47 percent of Yahoo visitors searched online for Mother's Day gifts. Google celebrates Mother's Day 2013 with an extravagant...
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted wouldn't continue when the current one expired March 31.
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the...
Apple and Yahoo earned just one star. The Electronic Frontier Foundation (EFF) is reporting that social networking and web service companies are making strides towards becoming more transparent with users.
Here are the top 10 sites which appear in news integrations on Google.com (the number of times they appeared are in parenthesis): patch.com, (4,352) huffingtonpost.com, (3,530) go.com, (3,140) nytimes.com, (2,141) washingtonpost.com, (1,873...
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
The response my student gave to his IT team was to type in http://aol.com and http://yahoo.com, and look at what happens to the URL (they each move to the www version), then he asked them to think about whether they've ever received an email from...
Zinman, former general manager for display advertising at Yahoo and cofounder of AdKnowledge in 1995, says he has seen CTRs steadily decline – so these large increases in CTRs thanks to viewability don't mean that much.
